Lou dorfsman moon landing book

November 3, 2016 maurice berger revolution of the eye. A few years later, dorfsman topped that feat with a hardcover book commemorating cbss coverage of the 1969 moon landing. Modern art and the birth of american television exh. The times credited the cleverness and subtle beauty of his advertisements with drawing viewers to. The historic conquest of the moon as reported to the american people by cbs news over the cbs television network richard s. This retrospective of dorfsman s career at cbs documents 40 years of memorable historic events and entertainment, from epic news features like the moon landing to inspired promotions for the nfl. Dorfsman created a special cover for that particular book embossed so he can achieve a look and feel of the moon surface. Lou dorfsman and his gastrotypographicalassemblage. He took a major role in branding cbs and setting a tone for branding in the larger corporate sphere. To celebrate the first landing on the moon, cbs president frank stanton proposed a limitededition book, which mr. Lou dorfsmans collage of appetite dedece blog dedece blog. Dorfsman was born in manhattan and grew up on long island.

Lou dorfsman was the kingpin of the new york school of design. Nonfiction graphic novels are my favorite must have books for school libraries for reluctant reads. First article title page has faint ink smudges near the top fore edge. The retrospective of dorfsman s career at cbs documents 40 years of memorable historic events and entertainment, from epic news features like the moon landing to inspired promotions for the nfl. Lou dorfsman from wikipedia, the free encyclopedia louis lou dorfsman 1918 october 22, 2008 was a graphic designer who oversaw almost every aspect of the advertising and corporate identity for the columbia broadcasting system cbs in his 40 years with the network. See more ideas about graphic design, typography design and massimo vignelli. Cbs represented a forwardlooking, progressive, and innovative point of view. The savior of the show was cbs and its excellent cast, but the person who did much to keep it on the air was cbss design director lou dorfsman.

Another development in the book thread worth noting. After the funeral her protective brother put lucy on a cruise ship to get her away from everyday memories and into the world. Developed and designed by lou dorfsman, a titan of broadcast design. The design museum space font sunday what others are saying the book for cbs designed by lou dorfsman to commemorate the moon landing.

Dorfsman designed with a special cover embossed to look and feel like the lunar surface. The historic conquest of the moon as reported to the american people by cbs news over the cbs television network by robert wussler, richard s. The first moon landing does a nice job of explaining some of what went into the apollo 11 mission and the first moon landing in 1969 in a clear and entertaining way. Lately, ive been scrolling through work by lou dorfsman. Came across this article on anthropomorphism in illustrative arts. The majority of his working years were spent with cbs. The four lessons of lou dorfsman lou dorfsman and his gastrotypographicalassemblage in the cbs cafeteria, 1966 working as an inhouse designer for a big corporation doesnt sound glamorous, and staying in the same place for more than 40 years doesnt sound like a path to career success. This and other promotional pieces set a standard for broadcast advertising. Dorfsman and cbs by muller, marion and a great selection of related books, art and collectibles available now at. The historic conquest of the moon as reported to the american people by cbs news over the cbs television network.

The eagle that never landed by thomas, dr steven isbn. Lou dorfsman succeeded golden as creative director for advertising and. An early and influential book about the subject of a moonlanding conspiracy, we never went to the moon. Ron simon conducted the interview on may 15, 2000 in new york, ny. World food books is a book shop in melbourne, australia. To celebrate the first landing on the moon, stanton proposed a limitededition book, which. Above all, the book demystifies the broadcasting and advertising business with some straight talk from this master designer. See more ideas about herb lubalin, graphic design and typography. All thirtyfour years of lucys life people had taken care of her. His print work was equally adventurous, typified by the cover of a 1969 commemorative moonlanding book its embossed paper imitating the surface of the moon, and the haunting 1968 advertisement for the news special of black america, an icon of design history. The book for cbs designed by lou dorfsman to commemorate the moon landing. At the height of the cold war and with kennedys promise to put a man on the moon before the end of the decade many have questioned the official story. Americas thirty billion dollar swindle, was selfpublished in 1976 by bill kaysing, a former us navy officer with a bachelor of arts in english.

Dorfsman was a genius, and understood the paley cbs brand more than paley himself. Founded in 2010, world food books is a book service dedicated to the presentation of a rotating, handselection of quality international art and design journals, artists monographs, exhibition catalogues, artists. He speaks of his design of two books for cbs, field of vision 1962 on football, and a commemorative book on the 1969 moon landing. Many people argue that in the 1960s the united states lacked both the ability and technology required to put a man on the moon. Dorfsman attended theodore roosevelt high schoolgraduating in movies and trailers are shown as film strips, books, brochures and the famous cbs diaries are shown reproducing several example pages. Lou dorfsman designer edward sorel illustrator, ad for cbs reports, lou dorfsman designer edward sorel illustrator, ad for cbs reports, 1964. A nearfine minus soft cover book with thick printed wrappers and minor shelf wear. How a seamstress helped put man on the moon by alison donald, the darkest dark by chris hadfield, team moon. Lou dorfsman, design director who developed cbs corporate. The historic conquest of the moon as reported to the american people by cbs news over the cbs television network book online at best prices in india on. Five methods of organizing information by martin salazar. Human personalities are so varied and complex, sometimes its easier to pick an animal that embodies core traits to represent a human.

Everyday low prices and free delivery on eligible orders. Earl hamner, lou dorfsman, lorimar and the cbs brand. The book, put together by frank stanton, president emeritus of cbs, inc. Lou dorfsman, designer, cafeteria wall relief, cbs building, new york, 1965.

Another popular history, this book traces each step of the apollo 11 flight, from the development of the hardware to splashdown, and analyzes the importance of this mission and future space exploration. Dorfsman oversaw design of annual reports for cbs and created promotional commemorative volumes, including a 1969 limitededition book with a cover embossed to resemble the lunar surface, after the first manned moon landing. To celebrate the first landing on the moon, cbs president frank. Ive always found drawing animals easier than humans, so i usually represent myself as an animal that goes back to a childhood nickname, a bunee. To celebrate the first landing on the moon, stanton proposed a limitededition book, which mr. Louis lou dorfsman april 24, 1918 october 22, 2008 was a graphic designer who. Typography and image were arranged in wellordered relationships that used blank space as a design element. His career began at electric lady studios, where he was trained by eddie kramer, and the power station, where he became a staff engineer, in the 1970s. He designed sets for walter cronkites cbs evening news and for the cbs morning news. The historic conquest of the moon as reported to the.

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